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Why We’re Called ‘Its Crazy’ : The Moment of Truth
Think back to the last time you saw something truly original. Maybe it was a flawlessly executed creative project, a mind-bending piece of art, or a product so perfectly designed it made everything else look mediocre.
What was your first, unfiltered reaction? Chances are, you didn’t reach for a technical description. You just said it: “That’s crazy.”
At ‘Its Crazy,’ that moment—that immediate, spontaneous reaction of awe, surprise, and admiration—is the entire foundation of our brand.
Capturing the Unexpected: The Origin Story
We observed a simple, human truth: The highest compliment for originality is a moment of speechlessness.
The word ‘crazy’ is what happens when something utterly defies the standard, when it goes beyond expectations and pushes the boundaries of what is considered normal or acceptable. It’s the spontaneous acknowledgement that design, quality, and aesthetic beauty have been pushed to a new level.
We took that powerful, emotional event and named our brand after it.
Our name isn’t just a label; it’s a mission statement. Everything we design, from our Workaholic T-shirt to our premium Notebooks, is created with the deliberate purpose of eliciting that reaction: ‘It’s Crazy.’
We are the brand that refuses to settle for “fine.” We aim for the exceptional.
The Philosophy: Rejecting the Standard
Most products on the market focus on hitting a certain price point, leading to a race to the bottom where design is an afterthought and quality is compromised. The result is a world full of easily forgettable items.
‘Its Crazy’ is different. We exist for those who value design and quality over cost.
- Design as Disruption: Our process starts with creating unique, resonant designs—like the multi-tasking character of our Workaholic collection or the effortless vibe of Stay Cool. The design is the soul; the product is its perfect vessel.
- Quality Beyond Standards: If the design is crazy good, the product has to be crazier. We meticulously source superior quality materials—premium cottons, high-grade paper, durable tech casings—ensuring the item you hold is tactilely aspirational and built to last.
- The Aesthetic Imperative: We are here to bring back the aesthetic focus to everyday objects. We craft lifestyle products (Clothing, Stationery, Gadgets) that elevate your environment and reflect your discerning taste.
When you invest in an ‘Its Crazy’ item, you are buying a piece of functional art that is guaranteed to be different from the standard you see everywhere else.