The Design Manifesto: Why ‘Its Crazy’ Rejects Mediocrity

We’ve all seen it. The market is saturated with products that shout “cheap” and whisper “average.” Clothing that falls apart after three washes. Notebooks with thin, bleeding paper. Gadgets dressed in forgettable plastic.

The focus today is almost entirely on affordability, leading to a tidal wave of products that sacrifice aesthetics, quality, and soul just to hit a lower price point.

At ‘Its Crazy,’ we looked at that reality and decided to build something different. We are not interested in the lowest common denominator. We are here to serve the few—the people who understand that design is not a luxury; it’s a necessity.

This is our manifesto. This is the ‘Its Crazy’ difference.

The Idea: Design First, Product Second

For most brands, the process is: Build the product, then slap on a design.

We flip the script. Our entire universe starts with Design.

Every product you see—from our graphic T-Shirts to our curated Stationery, from our Phone Covers to our Mousepads—originates as a powerful, resonant design concept. We create the story, the visual theme, the emotion—and then we engineer the perfect physical host for that idea.

This is why our products feel different. When you buy ‘Its Crazy,’ you aren’t just purchasing an item; you are acquiring a piece of intentional, creative output. You are buying the story.

Beyond Industry Standards: The Pursuit of Superior Quality

If a design is iconic, the product carrying it must be indestructible, beautiful, and tactilely pleasing.

We obsess over the details others ignore:

• For Apparel: We reject low-grade, rough cotton. Our tees use premium blends designed for a superior drape and feel, ensuring the aesthetic appeal lasts long after the first wear.
• For Stationery: Our Notebooks and Diaries feature paper stock that is meticulously chosen for its weight, texture, and resistance to ink bleed—because a great idea deserves a great home.
• For Gadgets & Covers: We source materials that offer highest-level protection with a finish that feels premium to the touch, ensuring your daily essentials are both safe and stylish.

We don’t chase industry standards; we define our own. Our focus is to create products that feel aspirational in your hand and remain reliable over time. This uncompromising commitment to quality is how we demonstrate respect for our customers—the people who truly understand design.

Are you someone who refuses to compromise on quality and aesthetic? Join the ‘Its Crazy’ Inner Circle for exclusive behind-the-scenes access to our design process and a special offer on your first premium purchase.

Why Choose Aspiration Over Affordability?

Choosing ‘Its Crazy’ is a statement. It’s a vote against the ordinary.

• It’s a Reflection of You: Our products resonate with those who are passionate, driven, and focused—the workaholics, the fitness freaks, the effortlessly cool. Your style should mirror your ambition.
• It’s a Style Investment: Quality design lasts. It retains its aesthetic appeal and structural integrity, meaning you replace it less often, reducing waste and increasing the value you derive from it.
• It Changes Your Vibe: Holding a well-designed, premium product subtly shifts your mindset. It’s a moment of daily satisfaction and pride that mediocrity can never deliver.

We understand that our products are not for everyone. They are for the discerning individual—the one who believes that what you own should inspire you, and that good design is always worth seeking out.

We are ‘Its Crazy,’ and our mission is to bring sanity back to the world through truly superior, design-driven lifestyle products.

Are you ready to elevate your everyday?